Final Report:
Include in body of report:
All primary research materials (transcripts, questions, graphs), each in their own appendix
All memos from the semester, in oldest to newest order
Do not make assumptions in this report. All findings and recommendations should be grounded in the research data.
Cite your sources using APA style.
Document Design
The report must be developed using a professional layout in Word or Pages. The layout should be logical, using appropriate page and section breaks, readable fonts (body text should be no larger than 11 points), and include effective graphs and images. It should be single spaced with left aligned text and no first line indent. You should use multiple levels of headings and subheads, and appropriately aligned bullets. Lists should be alphabetical, unless there is a specific priority order to the list.
Visual elements such as tables and graphs should be included where they enhance the content, and labeled with a caption (i.e. Figure 1: Organizational Chart). Caption each table/graph/figure used. Cite any graphics or images used from other sources. Images should be professional quality, not blurry or pixelated, and text should be wrapped appropriately around images.
You will be instructed in how to auto-generate tables of contents and APA citations in Word. It is highly recommended that you use these tools in your document. Your document should have headers and footers, and include page numbers. Research materials and transcripts should be included in the appendices. Number each appendix section (i.e. Appendix A: Survey Questions) and include them in the table of contents.
The final report should be uploaded to Canvas in Word or Pages format, plus printed in color, single sided, and either spiral bound or professionally presented in a high-quality binder by the deadline given in the syllabus. DO NOTuse Google Docs. Do not submit your document as a PDF. Your document will not be graded if you submit it as any format other than Word or Pages and you will be given a zero for the assignment.
Note: You do NOT need to pay to print your document in color. The printer in 414 is an excellent color printer. You may want to bring your document to a copy shop for binding (it will be less than $5).
Document Text Quality
The final report should be edited and proofread carefully. Use AP Style throughout, and APA style for citations. Watch for grammatical and punctuation errors, as well as typos. Read your work out loud to help avoid run-on and fragment sentences. Use active voice (not passive). Be intentional with your word choices and avoid repetition. Do not use slang or informal language. Keep the tone positive and professional. You can be critical of your proposed client without being negative. Be clear and concise. If you are struggling with a phrase, that’s a sign that you should reword it. Use third person language throughout. Use proper tenses and pronouns. Watch out for “its” vs. “it’s” and “its” vs. “theirs.”
- Cover page with assignment title, client logo, client name, your name(s), class name, school name, date
- Table of contents (for each assignment and appendices)
- Document introduction/executive overview
- Each research assignment (with primary materials materials included in appendices as noted below)
- Summary of weekly data collected, including relevant trend graphs
- Overall findings about the client and its target audience, including findings specific to the research questions proposed in the client backgrounder
- Recommendations for future research
All primary research materials (transcripts, questions, graphs), each in their own appendix
All memos from the semester, in oldest to newest order
Do not make assumptions in this report. All findings and recommendations should be grounded in the research data.
Cite your sources using APA style.
Document Design
The report must be developed using a professional layout in Word or Pages. The layout should be logical, using appropriate page and section breaks, readable fonts (body text should be no larger than 11 points), and include effective graphs and images. It should be single spaced with left aligned text and no first line indent. You should use multiple levels of headings and subheads, and appropriately aligned bullets. Lists should be alphabetical, unless there is a specific priority order to the list.
Visual elements such as tables and graphs should be included where they enhance the content, and labeled with a caption (i.e. Figure 1: Organizational Chart). Caption each table/graph/figure used. Cite any graphics or images used from other sources. Images should be professional quality, not blurry or pixelated, and text should be wrapped appropriately around images.
You will be instructed in how to auto-generate tables of contents and APA citations in Word. It is highly recommended that you use these tools in your document. Your document should have headers and footers, and include page numbers. Research materials and transcripts should be included in the appendices. Number each appendix section (i.e. Appendix A: Survey Questions) and include them in the table of contents.
The final report should be uploaded to Canvas in Word or Pages format, plus printed in color, single sided, and either spiral bound or professionally presented in a high-quality binder by the deadline given in the syllabus. DO NOTuse Google Docs. Do not submit your document as a PDF. Your document will not be graded if you submit it as any format other than Word or Pages and you will be given a zero for the assignment.
Note: You do NOT need to pay to print your document in color. The printer in 414 is an excellent color printer. You may want to bring your document to a copy shop for binding (it will be less than $5).
Document Text Quality
The final report should be edited and proofread carefully. Use AP Style throughout, and APA style for citations. Watch for grammatical and punctuation errors, as well as typos. Read your work out loud to help avoid run-on and fragment sentences. Use active voice (not passive). Be intentional with your word choices and avoid repetition. Do not use slang or informal language. Keep the tone positive and professional. You can be critical of your proposed client without being negative. Be clear and concise. If you are struggling with a phrase, that’s a sign that you should reword it. Use third person language throughout. Use proper tenses and pronouns. Watch out for “its” vs. “it’s” and “its” vs. “theirs.”
Final Presentaion:
Each team will be given 15-20 minutes to present their research, results and findings to the class. Students should be prepared to ask and answer questions following each presentation. Presentations should be professionally prepared using charts, graphics and images.
Your visual presentation should employ Prezi, PowerPoint, Google Slides, Keynote, Canva or another professional presentation platform. Each team will have approximately 10 minutes to present their analysis and proposal, with five minutes for questions and answers (15 minutes total per team). The slides/frames should be professional in appearance, visually compelling, explain the client background, research questions, research conducted and findings. The presentation should flow logically according to a clear narrative. The entire presentation should maintain viewers’ interest and be representative of the team’s professional skills and expertise. The presentation should be well rehearsed, timed and professionally presented.
There is no formal review planned for draft presentations, but your instructor would be happy to review your presentation draft if requested. Please allow 48-72 hours for review, or schedule an appointment or time with the instructor during office hours.
Your visual presentation should employ Prezi, PowerPoint, Google Slides, Keynote, Canva or another professional presentation platform. Each team will have approximately 10 minutes to present their analysis and proposal, with five minutes for questions and answers (15 minutes total per team). The slides/frames should be professional in appearance, visually compelling, explain the client background, research questions, research conducted and findings. The presentation should flow logically according to a clear narrative. The entire presentation should maintain viewers’ interest and be representative of the team’s professional skills and expertise. The presentation should be well rehearsed, timed and professionally presented.
There is no formal review planned for draft presentations, but your instructor would be happy to review your presentation draft if requested. Please allow 48-72 hours for review, or schedule an appointment or time with the instructor during office hours.