Course Description:
This class will focus on content creation, with students producing content in digital formats in addition to text. The emphasis will be on storytelling across different platforms. Students will work in groups of 2-3 to produce content for a client based both on research they conduct in-class, as well as information provided by the instructor. |
Client:
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Assignments
Client Brief
Conduct research to formulate Key Performance Indicators (KPIs) for your client's goals.
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Multimedia Press Release
Fundamentals of writing press releases, crafting specific messages and using press releases to tell a compelling story; using multimedia to enhance press release pick-up.
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Targeted Media Pitch & Media List
When is a targeted pitch appropriate? How do you follow up on a press release?
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